CatLab Interactive - Open data

CatLab Interactive aims to be an open startup and to improve transparency we share some key metrics in hopes of providing valuable information to fellow startups. We aim to increase the amount of available metrics over time, currently focusing on revenue and subscriptions.

Sales shown are gross and thus not deducted refunds and payment gateway fees, but does not include sales tax. The graphs shown below only include end user sales and do not contain b2b transactions yet, as these are invoiced trough a different system and are a bit difficult to implement at this point. Note that we have switched payment systems in 2019 so there is no data from before that point.

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Monthly sales

Monthly registrations

Monthly ARPU (any action)

Monthly ARPU (hosted quiz)

Daily sales

Daily registrations

Weekly ARPU (any action)

Weekly ARPU (hosted quiz)

Yearly sales

Yearly registrations

Yearly ARPU (any action)

Yearly ARPU (hosted quiz)

Monthly premium user

Monthly new user to paid conversion